There has been a seismic shift in the way SEO policies have transformed themselves during the last few years and this trend is expected to continue during 2016.
It seems as if the term “out with the old and in with the new” is set to dominate search engine optimisation policies during the coming year. What may have defined an SEO company in Leicester a few years back could very well be outdated at the present. What can we expect to see in the coming months?
Less Focus on Keywords
One of the tried-and-true rules of SEO was that keywords needed to be heavily included within the context of a page. This primarily arose from the fact that Google algorithms had difficulty determining content alone. While embedding keywords is still important, many feel as if the frequency can now be lessened. Google has become advanced enough to appreciate the semantic meaning of a text. This is actually a good thing, for content can now be written for the reader as opposed to the search engine.
Size Does Matter
Many specialists believed that the average blog article should be between 350 and 600 words. Why has this changed? Such a shift is primarily thought to have arisen from an increased importance on hyperlinking and embedded images. Google has now emphasised the need for images and cross links between multiple pages. So, it only stands to reason that longer articles tend to enjoy better rankings. It should still be noted that in terms of content, longer does not necessarily mean better. Quality writing will always supersede a sloppy and lengthy text.
The Rise of the Video Search
Images, hyperlinks and meta descriptions will all have an impact upon the ranking of a page. However, recent studies have shown that an incredible 62 per cent of all Google searches are geared towards videos. This only makes sense, for high-speed Internet and increased computing power both allow nearly anyone to stream videos with ease; static content alone may not be good enough.
Any professional SEO agency in Leicester needs to be aware of these changes to best address the needs of their customer base. By hiring a skilled digital marketing company like Firs Marketing that has foresight and takes a proactive approach, tackling future marketing challenges is .
Six SEO Rules for 2016, American Marketing Association
Infographic: Video Content, Especially On Youtube,Wins In Google Universal Search, Marketing Land