Ensuring an Effective Web Design: Is your Website Mobile Responsive?

In Leicester, the use of mobile devices to surf the internet is growing at an impressive pace. Unfortunately, most businesses have not optimised their websites for mobile devices. As long as SEO is in the picture, a mobile responsive design is a big deal. With more benefits backing the prospect of having a mobile friendly website, responsive web design in Leicester is proving to be fundamental for every business.

Growing proof

The properties of the design of your site could make or break your online business. Depending on your industry vertical and your audience, mobile users could account for close to 70% of the email opens.

website mobile responsive

According to Google, many searches today take place on mobile devices. Understand that responsive design is a ranking factor in the SERPs. Failing to design a mobile-friendly website, therefore, means that you may begin to see your rankings drop. Web users also have many options available, meaning they do not wait too long for one site to load. A few seconds of waiting when your site is too slow makes your prospective customer click away to competitor sites.

With a site that is not set to impart the best impression on every platform, you are bound for low credibility. This is why competent services of Leicester web design from reliable companies like Firs Marketing must be embraced.

Support for the Multi-Device User

In the UK today, a user may visit your site from a variety of screen sizes and devices. To best support the lead’s experience, your site must be up for the run. It is critical to uphold consistency across all platforms with experience and a layout that supports all screen sizes.

Responsive sites scale up and down as required to fit the screens being used. It means that as more devices keep hitting the market, responsive websites will be ready to meet up to the standards of any screen size.

E-Commerce Sites

E-commerce sites are faced with major challenges that affect their search engine rankings. Most of them have multiple pages in need of optimisation. Some of the challenges these sites face include navigational issues, internal linking, duplicate content, poor URL structure, and inability to achieve high-quality backlinks.

While it may appear as if SEO for such sites is impossible, there are advanced strategies that can help the sites rank well. If you have an Ecommerce website, upgrading it to a mobile-responsive site will greatly improve its rankings. Remember that Google prefers a responsive design because it is more efficient to bot crawl a site and index all content available online.

Sources:

4 SEO Benefits of Responsive Web Design. Search Engine Journal.

Highlighting the Importance of Responsive Web Design. SchoolWebsite.