Social Media Optimisation
We owe today’s social media to the brilliant minds behind BBS, AOL, and CompuServe, social media’s earliest ancestors. Thanks to them and their successors, we now get to share our thoughts, stories, and ideas with the rest of the world through websites like Facebook, Twitter, Google+, and LinkedIn. Such websites possess great marketing potentials, which businesses like yours can take advantage of.
Firs Marketing specialises in social media optimisation (SMO) to drive traffic to your site and increase sales. This online marketing method works similarly to search engine optimisation (SEO) but is done on a different platform. If you want to boost your presence on social media, our experienced team of online marketers can definitely help you.
Comparing Strategies: SMO and SEO
While SEO and SMO are meant to drive traffic to a website, these two strategies work differently. In SEO, it’s the search engine that promotes your website by indexing it on the results pages. How it ranks or on which page it gets indexed, however, is your SEO campaign’s responsibility. Meanwhile, with SMO, it’s the consumers (particularly your target market) that do most of the promotion by liking, sharing, and commenting on your campaigns on social media sites.
Both methods share some things in common, too. For instance, when it comes to link-building, your business will benefit more when your website is linked to by reputable websites than by unrelated or random websites. Having multiple backlinks from obscure websites is actually counterproductive in both SEO and SMO.
We use advanced SMO methods based on reliable statistics to ensure that we are using our clients’ resources well. We will create awareness of your business on major social media sites through engaging and informative campaigns that will make your target market want to find out more about you.
Why Social Media Optimisation is Critical to Your Business
Previously, only search engines are the go-to resource for information about businesses, products, and services. Today, social media has taken 65% of the searching population, 53% of which comment on brand promotional posts and 70% check out reviews. Studies also show that customer acquisition in social media is 62% for LinkedIn, 52% for Facebook, and 44% for Twitter! If you have campaigns well optimised in these websites, you’ll surely boost your online presence by the end of the year.
Social media has indeed won the consumers’ trust when it comes to their purchasing decisions. Here are some facts that can convince you to start optimising your presence on social media through Firs Marketing’s services:
- Facebook – There are 1,200,000 people logged on to Facebook every minute. About 486,183 of them are using a smartphone. Your campaigns can generate more views and responses in this website in one day than you can generate through traditional posters and word of mouth in one month. If you let us optimise y.our website with Facebook, we guarantee to maximise this potential to your advantage.
- Google+ – With 350 million active users per day, Google+ ranks second when it comes to online social activity. It may not be as powerful as Facebook today but it has a very special feature—it is linked to Google itself. This means that your campaigns’ status on Google+ can greatly affect your ranking on Google search engine results page.
- Twitter – This is yet another commanding social media site that can drive insurmountable traffic to your website if proper optimisation is carried out. With 340 million tweets a day, who wouldn’t be using its strong marketing potential?
- LinkedIn – This website is distinguished from other websites by the market it serves. Although social by nature, given its information-sharing features, LinkedIn serves more as a B2B platform. Having optimised here means you can easily find the best connections and networks within your industry.
The infinite marketing opportunities these four social media giants offer make SMO a rewarding online marketing service. Call Firs Marketing today so that we can set up your social media accounts. We will then begin creating campaigns that will boost your online presence. If you are interested in our services, do not hesitate to get in touch by visiting our contact page or calling 07712 873095.