The first step to a successful online marketing campaign is having a thorough audit performed on your website. This will help reveal flaws in your website that can potentially compromise your SEO and SMO strategies. Fixing these issues will allow you to maximise the web as an effective marketing medium.
Firs Marketing is proud to be one of the few online marketing companies that provide complete website audit services to businesses in the Midlands. If you want your website to fully serve its function to attract more clients and generate more sales for your business, then allow us to meticulously inspect it and do everything we can to improve its appearance and structure.
Why Your Website Needs an Audit
A lot of business owners get too excited about launching their website without making sure if it has the right architecture and content, or if they have a solid web marketing plan. While the Internet seems like a free space, when it comes to online marketing, it’s a lot more complicated than you think.
The marketing features of the Web are ruled by search engines and social media sites, which have been helping businesses succeed online. Your business can be successful as well, but your website has to meet certain standards first, or else it will not rank on search engine results pages or acquire the exposure it needs on social media. This is where our website audit team comes in.
What is Website Audit?
Website audit is the review and analysis of a website to ensure that it conforms to the standards of search engines and several social media sites. It encompasses a series of tasks, particularly web design and web structure analysis, page and link errors, page title and Meta description issues, backlinks analysis, URL architecting, duplicate content analysis, and comprehensive target keyword analysis.
We will analyse each page on your website to know how we can improve it. We will also explore competitor websites to know what works and what doesn’t for your site.
We don’t just design and build websites; we see to it that we follow Google’s Webmaster Guidelines. These are the algorithms that Google uses for programming the system they use in indexing webpages relevant to searches. If we design your website based on these algorithms, there is a very big chance that it will rank high on search engine results pages since Google crawlers can index it fast.
With Firs Marketing’s team of expert and experienced marketers and web designers, you can rest assured that our website audit will only lead to a better-designed and developed website. By adhering to the latest Google algorithms, we can ensure that your site doesn’t receive any costly penalties and will rank high on search engine results pages (SERPs). Having a well-made site is also important in efficiently communicating with your target market.
Get in touch with Firs Marketing today by visiting our contact page and filling out the form, or by calling 07712 873095.